Insights regarding undergraduate preferenc for lecture capture
A recent study at the University of Wisconsin E-Business Institute found that 82% of undergraduate students at the University of Wisconsin-Madison would prefer to have courses with an online-lecture option. Besides the expected “Making up for a missed class”, students also see using online lectures as a way to improve retention of class material and review content before coming to class.
I was surprised that 60% of students indicated a willingness to pay extra to access these online lectures when there are a number of technologies (i.e. iTunes U, YouTube, Blip.tv, screencast.com) that can provide online lectures with no additional cost to the students. Educators need to find ways to include this service without additional fees. We are doing this with iTunes U and a beta product from Techsmith that I can’t talk about yet. Oops, I may have said to much already. 🙂